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Why Online reputation management (ORM) is a must? - Willis Khan

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Posted by Willis at 01 Oct 2019

Reputation is something that is being molded over time. A strong business reputation is quite important in today’s market. Nowadays, people do not conduct survey anymore to know how one perceives a particular topic. They straight up go online and look for the ultimate closure. Therefore, creating a positive online reputation and maintaining it is really a big deal for businesses.

Have you ever received any negative review?If yes, then have a look below

If you are a business owner, then probably you know that it is really essential to have a healthy online reputation for the growth of your business.So, if your online reputation is negative then it will surely stand as a barrier in-between your success by putting a negative impact on your business objectives. That is when online reputation management (ORM) comes in!

ORM plays a major role when it comes to identifying, monitoring and influencing your digital reputation and credibility. An effective ORM strategy even offer you with new opportunities and insight on growing your brand awareness. ORM is critical for business to maintain a positive brand identityin the eyes of your clients.

 

You are probably a pro at offering outstanding services and able to satisfy the expectations of your existing clients. However, for people there can be many reasons to post negative comments, some of those comments might make sense and at the same some of them won’t make sense at all. There are high chances that most of the comments are from your competitors, because everyone out there is constantly trying to eliminate their competitions. Basically, rumors, gossip and speculation are some of the major parts of the world of Internet. And, as we all know that online reviews are the testimonials of a particular business; hence, in today’s era of digital marketing it’s quite important for a business to know what their clients are saying about them.

Thus, it is quite important for any business to take precautions beforehand to avoid any sort of difficulties later on. ORM will help you to build trust and credibility among your audiences; which means there is a higher chance that cold visitors will turn into potential prospects or clients.  It will also help you to analyze the needs and wants of your consumers. Aninclusiveonline reputation management (ORM) strategy doesn’t only highlights the strengths of a particular business, however it also effectively hostages any negative propaganda by its competitors. Basically, online reputation management is a must for any sort of businesses!

Through studies we have come to the conclusion that around90% of consumers claimthat positive reviews have influenced their purchased decisions. Hence, if you are looking forward to earn some amazing revenues for your company then you should definitely consider maintaining your online business profiles from the professionals.

5 powerful reasons why you need to use Video Marketing

As we all know that, humans are social animals, and social media is a natural extension of our intrinsic desire to share experiences. It even gives us the opportunity to be a part of the larger group. People have been using the social media platforms for both business and personal purpose. But did you knowthat social media video marketing has taken on a new shape in the last half-decade? By using these channels precisely, many marketers have successfully climbed the stairs of success. Basically, it is about adding videos to your content marketing strategy.

  • Social media is probably the best place for brand awareness, you can find new people who might be interested in the products and services that you offer. No matter what exactly you are selling, no matter what is the purpose of your business is, if you do not really have the video marketing strategy for the biggest video platforms then you are definitely losing out a lot. So, buckle up and start making some amazing videos to reach the maximum number of audiences.
  • Video is something that consumers are willing to watch more often. 54% of audiences or consumers want to watch videos from different brands in comparison to other visual contents. Basically, video is more than just a buzzword; it’s flooding over the internet.
  • Do you want to have more conversions on your landing page? Then video marketing is just what you need. Roughly 90% of consumers say that video makes them more likely to buy. And, the best thing about video marketing is that it doesn’t really need to be fancy, it is pretty cost-effective; which sums up that you can shoot a simple yet impactful video to reach a large group of audience. Just make sure that those videos are user-friendly and you are using them on the popular platforms.
  • Videos are relatively easy to make in comparison to write something about a specific thing. In fact, if you want then you can easily start making videos with the blogs which you have written previously. Maximum social media platforms give you the option to go live thus, you can go live and start talking about any relevant topic related to your business.
  • Last but not the least, studies show that people share videos they watch online than the written posts they read, which definitely means video is way more engaging to social viewers than any other sort of content. So, make the content as crisp and catchy as possible.

Video marketing is indeed a very powerful way of reaching out to both existing and prospective clients. Therefore, there are innumerable reasons of why a marketer should start using videos. Win the attention of Google’s web crawlers without even putting much effort.If you have zero idea about the execution then get in touch with the professionals to have the best experience of all time.

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