Keyword research is one of the most important tasks and plays a vital role in digital marketing. Without the use of targeted or potential keywords on your website and blog content, you can drive quality traffic towards your website. The complete process of SEO (Search engine optimization) is based on keywords. In addition to this, focused keywords play an important role in ranking your website high in the search engine result pages. By using effective keywords in your content and SEO strategy, you can ensure more leads, sales, and clicks.