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Marketing insights & guides

Tips on SEO, AI search, ads and growth from the Willis Khan team.

September 15, 2026 · SEO in Australia

SEO in Australia: 2025 Cost & Pricing Guide

A detailed, practical breakdown of search engine optimisation costs, agency retainers, hourly rates, and ROI expectations for businesses...

August 23, 2026 · Analytics

Which Marketing Numbers Matter in a Monthly Report?

A useful marketing report should help someone decide what to do next. Start with visibility measures such as...

August 23, 2026 · Web Design

Nine Questions to Ask Before Redesigning Your Website

A redesign should solve a business problem, not only change colours and layouts. Start by identifying the pages...

August 23, 2026 · Social Media

A Simple 30-Day Content System for Small Brands

Small teams usually do not need more platforms; they need a repeatable way to turn expertise into useful...

August 23, 2026 · Paid Ads

A Google Ads Landing Page Checklist for More Qualified Leads

A well-managed ad cannot compensate for a confusing landing page. Begin with message match: the headline on the...

August 23, 2026 · GEO & AEO

How to Prepare Your Website for AI Search Recommendations

AI search systems need reliable information before they can confidently describe a business. The first step is to...

August 23, 2026 · SEO

A Practical SEO Roadmap for Local Service Businesses

Local SEO works best when it is treated as a customer journey rather than a list of isolated...

August 23, 2026 · Web Design

Why Your Website Might Be Losing You Customers (Even If It Looks Fine)

We regularly audit websites that look genuinely good – clean design, decent branding – and still perform poorly....

August 23, 2026 · Paid Ads

Google Ads vs Meta Ads: Where Should Your Next Rupee Go?

“Should we be on Google or Meta?” is one of the first questions almost every new client asks...

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