A redesign should solve a business problem, not only change colours and layouts. Start by identifying the pages that currently attract visitors and the actions that matter most: calls, forms, bookings, purchases or downloads.nnAsk whether the existing content is still accurate, whether customers can understand the offer quickly and whether the mobile experience is as good as the desktop version. Confirm who will own the domain, hosting, analytics and content after launch.nnSet a baseline before changing anything. Record traffic sources, conversion rates, page speed and the pages that generate enquiries. After launch, compare the same measures so the redesign can be improved based on results rather than personal preference.